A Cinemagraph – to my knowledge – are still photographs in which a minor and repeated movement occurs. Cinemagraphs, which are published in either animated GIF format or as video, can give the illusion that the viewer is watching a video. They are commonly produced by taking a series of photographs or a video recording, and, using image editing software, compositing the photographs or the video frames into a seamless loop of sequential frames. This is done such that motion in part of the subject between exposures (for example, a person’s dangling leg) is perceived as a repeating or continued motion, in contrast with the stillness of the rest of the image.
The term “cinemagraph” was coined by U.S. photographers Kevin Burg and Jamie Beck, who used the technique to animate their fashion and news photographs beginning in early 2011. In December 2014, the United States Trademark and Patents Office awarded the trademark for the term “cinemagraph” to Flixel Photos Inc., a Canadian software manufacturer.
I have a copy of Flixel’s software and have started to play around with it – here is my first effort using some stock footage I found of L.A.