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Tell me when you’re going to finish.

Tell me if you fall behind.

Don’t make me ask.

It’s difficult for a small organisation or a dedicated craftsperson to run an operation as punctually as a large bureaucracy. After all, the bureaucracy exists mainly to be sure that deadlines are honoured and variances are not exceeded.

Your customers are aware of this. It’s one reason that they chose you–because you’re doing the work yourself, you’re a person, not an industry.

Don’t hide this unless you can hide it completely.

It’s amazing how much slack people will give you if you’re proactive about what you see and what you know. No need to make promises you can’t keep, and no need to hide from the promises you’ve made.

We’re buying the process from you, not just what you’re making.

Up next Cassius “The Neon Explosion” So there was a new game show on ITV called ‘Show Me Your Talent’. The game show contestants needed to guess what the ‘subject’ did with their time. Jumping The Shark Short-term thinking repeated again and again doesn’t lead to long-term thinking. The stated strategy of Yahoo was to build more and more internal
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